Bill Toner

We All Need A Trusted Advisor




Festina Lente


“There Are Those Who Travel & Those Who Are Going Somewhere.
They Are Different, And Yet They Are The Same.

Successful People Have This Over Their Rivals;
They Know Where They Are Going.”


The Stakes Are High & Your Time Is Limited.
For Many, Life Is Getting More Complex & Dynamic,
Yet Families Are Seeking More Simplicity.

My Role Is To Peacefully Unburden People From The Overwhelm Of A Significant Financial Issue -Either A Positive Opportunity Or A Negative Event.Especially One That May Impact The Rest Of Your Life.


“To Achieve Great Things,
Two Things Are Needed:
A Plan, And Not Quite Enough Time.”
-Leonard Bernstein


Beauty. Solitude. Truth.
Well-Being. Progress. Freedom.


"It’s A Beautiful World.
Everyday Different, Everyday Beautiful.
I Hope You Enjoy The Photos Above From My Journey & That One Day We Meet.
I Look Forward To Hearing From You."

“Money is Everywhere, It Affects All Of Us, & Confuses Most Of Us. Close, Confidential Relationships Allow Us To Anticipate Our Clients' Needs & Accelerate Prudent Progress On Their Behalf. Values Inform Our Decisions At Every Level Of Our Business Journey Together.”

-William T. Toner, CFP®,  AIF® & PDC, MCA 200GT, 2w3

“Money is Everywhere, It Affects All Of Us, & Confuses Most Of Us. Close, Confidential Relationships Allow Us To Anticipate Our Clients' Needs & Accelerate Prudent Progress On Their Behalf. Values Inform Our Decisions At Every Level Of Our Business Journey Together.”-William T. Toner, CFP®,  AIF®, PDC, EMT, MCA 200GT, 2w3

Why Do So Many Smart, Well-Advised People
Make Stupid Decisions With Their Money?
Quite Simply, They Are Unaware Of - Or Blatantly Disregard - The Critical Need For Prudent Fiduciary Professionalism Leading To Governance Infrastructure & Scenario Planning. It Is Challenging To Make This Journey Alone & I Am Here To Support You On Your Journey, Each Step Of The Way, As A Guide &/Or Facilitator.


William T. Toner Manages: Plains Coastal (Est. 2016) & timeless.ooo (Est. 2020) Which Are Designed To Bring Clarity, Support & Resolution To Life’s Most Significant Financial Decisions & Conflicts. His Focus Is On Strategic Decision Making, People, Processes, Communication, & Structure, Not Daily Money Management.


Plains Coastal Serves As A Catalyst For Those Mission-Driven People & Families Who Are Experiencing A Significant Life Transition Or A Change-Of-Mission. For More Information Click Here.

timeless.ooo Which Provides Organized, Objective, Oversight Advisory Services To Clients Challenged With The Unique Professional & Personal Concerns Of Family Wealth & Business. For More Information Click Here.